For founder CEOs, adapting to market changes is essential for sustaining growth and staying competitive. It isn’t just about reacting to change—it’s about anticipating trends, understanding customer needs, and having the agility to pivot quickly.

When it comes to building companies that inspire, disrupt, and ultimately redefine industries, founders play a unique role. They bring a vision to life that others often can’t see, but their drive to keep that vision intact can sometimes create obstacles.

By understanding the “founder DNA”—their psychological blueprints, strengths, and weaknesses—we can better appreciate why founders are key to the success of many companies and explore ways to support them as they scale.